Our brave signage experts entered the game at a time when the giant buildings stood empty and wall-less, without a single sign to begin to imagine all kinds of signs leading the way for busy passengers.
When it comes to signs and travel, if wayfinding signs are planned out correctly we really shouldn’t even know the signs are there because looking for signs makes us feel lost and confused while well designed signs make us feel safe and at home wherever we are.
The less conscious attention we pay to wayfinding signs we interact with, the more effective the signs are because we remember the bright enjoyment and experience the signs have allowed.