What are Marketing and Advertising Signs?

Marketing and advertising is an intensely competitive industry. In this setting of competing firms vying for clients, differentiation isn't optional—it's essential for success.

At ArtSigns, we specialize in differentiation. Our unique 100% custom made signs are crafted with attention to every detail, the highest quality materials, and cutting edge manufacturing and installation techniques.

In the marketing and advertising industry, your brand is your most valuable asset. How do you elevate that brand to new heights? You start with signs. 100% custom-made signage ensures that your head office and branch locations accurately reflect the creativity, professionalism, and attention to detail that define your agency.

Why does signage matter in this landscape? Let’s break it down:

- Maintaining a Competitive Edge - Help prospective clients choose your firm by signaling that you don’t settle for standard or basic, you are willing to invest in your brand and theirs, and that you understand the power of a notable first impression.

- Perception Drives Business – A positive perception by prospective and existing clients increases satisfaction, helps secure new accounts, and increases client retention.

- Creativity Matters – Creativity is always the number one ingredient in a new marketing or ad campaign. Our team, just likes yours, understands the drive to create and innovate.

- Reinforcing Brand Identity - Reinforce your brand identity by creating a cohesive visual experience that aligns with your messaging, color palette, typography, and overall aesthetic. Generic signage can undermine that goal by sending the message that shortcuts are acceptable. Custom signs demonstrate that you practice what you preach: that brand consistency and quality matter at every level.

- Brand Consistency Across Locations - For firms with multiple locations, custom signage also provides the flexibility to maintain brand consistency while accommodating different building requirements. A custom approach means each location has signage that meets local compliance and building standards while maintaining your brand standards—something that generic signs can rarely achieve.

- Bringing Your Projects to Life – Our team can assist you in bringing your marketing and advertising projects to fruition with our unique signage solutions.

Another reason to choose ArtSigns? We work with our longstanding marketing and advertising clients to bring their clients’ campaigns to life. We collaborate on projects such as:

• Interior and exterior office signs
• Retail space signs
• Signage for events and event spaces
• Brand booths
• Brand pop-ups
• Sale centers for home builder clients
• Customized brand displays

Now that we have established the importance of choosing our custom signage solutions for your business, let’s dive into the different types of design choices and finishes.

Your choice of finish plays a crucial role in how your brand is perceived and how well your signage integrates with your physical space. Here are some suggestions we have compiled based on our decades of experience:

- Brushed Metal Finish – A sophisticated, contemporary look that works beautifully in modern offices with industrial or minimalist design elements.

- Painted Finish – To perfectly match your brand colours. Our signs are hand painted with love and care.

- Polished or Mirror Finish - High-impact, luxury appeal—ideal for agencies that want to project prestige and premium positioning.

- Matte Finish - Provide understated elegance and work exceptionally well in spaces with abundant natural light, as they reduce glare.

- LED Backlit Signs – Adds a wow factor and ensures visibility in both day and night settings. Particularly effective for exterior signage or reception areas where you want to create a memorable entrance.

- Channel Letter Signs – For a bold and vibrant look.

- Wood Finish – Creates a warm, natural aesthetic. Professional and inviting.

The key is selecting finishes that compliment your space so that your signage feels like an intentional part of your environment rather than an afterthought. Our design team can assist you in selecting the best finishes for your brand and your needs. Custom finish requests (raw rusty steel, moss or faux hedge, patina, etc.) are always welcome.

Ultimately, investing in 100% custom signage is an investment in your firm. In an industry where visual impact and creative execution are everything, your physical presence should be as thoughtfully crafted as the campaigns you create for your clients. Custom signage ensures that every detail—from material selection to mounting hardware—contributes to a polished, professional image that sets the right tone from the moment someone steps into your office.

Your goal is to create amazing marketing or advertising campaigns for your clients. Our goal is to help you bring your brand and vision to life.

Contact us by filling out the quote request below.